Training events
15 novembre 2024
Blog
Training events
13 novembre 2024
Auto@Google Milano 2024
L'IA rivoluziona il settore automotive: i nuovi trend emersi da Auto@Google
Digital marketing
05 novembre 2024
Lettura dei dati in Google Analytics: Il set di Eventi ASC di Smilenet
Scopri come utilizzare GA4 per analizzare come gli utenti interagiscono con il tuo sito
Digital marketing
17 settembre 2024
Perché è cruciale una presenza omnicanale nel settore automotive?
La risposta è semplice: garantisce che nessuna opportunità venga persa.
Digital marketing
20 maggio 2024
Come promuovere gli incentivi statali del settore automotive
Consigli per una comunicazione efficace su Google e sui social media
Digital marketing
02 aprile 2024
Demand Gen per la tua concessionaria
La nuova campagna "Social" di Google Ads
Digital marketing
06 marzo 2024
Consent Mode di Google
La soluzione per rispettare la privacy dei dati dei clienti
Digital marketing
22 febbraio 2024
Campagne TikTok per la tua concessionaria
Premesse per chi vuole partire con TikTok Ads
Training events
15 settembre 2023
Google One Forum 2023
Smilenet vola a Dublino
Digital marketing
27 agosto 2023
Microsoft Bing per la tua Concessionaria
5 Motivi per scegliere Microsoft Ads per il tuo dealer
Digital marketing
28 aprile 2023
Best Practice per una Landing Page efficace
Scopri tutti i segreti per la creazione di una landing page di successo
Digital marketing
14 febbraio 2023
Performance Max
Come raggiungere più canali Google con un'unica campagna.
Digital marketing
31 gennaio 2023
Creatività Automotive
Per Campagne Google Ads di Successo
Digital marketing
06 dicembre 2022
Google Analytics 4 e Automotive Standards Council
Smilenet è tra i soci fondatori dell’Automotive Standards Council per GA4 (Google Analytics 4)
Digital marketing
08 novembre 2022
Linkedin Ads
Scopri come Linkedin può aiutarti a raggiungere i tuoi obiettivi.
Digital marketing
September 20, 2022
World Meta Ads
Facebook campaigns for your dealership
Digital marketing
10 June 2022
SEO for car dealerships
Find out how to optimise your automotive site for search engines.
Digital marketing
03 May 2022
Automotive Inventory Ads
Publish your stock on Facebook and Instagram with dynamic ads. We explain what they are for and why they are...
Smile Plug-in
14 April 2022
Chat for Automotive Website
You haven't installed a chat on your dealership website yet? Then find out why you should do so now!
Digital marketing
12 April 2022
YouTube campaigns
Are you looking for an effective platform on which to do ADV? YouTube is the right platform for your dealership. Discover the...
Smile Plug-in
16 March 2022
Empty stock in the dealership?
Enrich your stock with the Used Valuation plug-in: the trade-in module that provides an instant vehicle valuation....
Digital marketing
11 March 2022
Spotify Ads: why start?
Did you know you can advertise on Spotify? Let listeners know about your dealership, find out how!
News
09 December 2021
Today 'Il Sole 24 Ore' talks about us
+30% turnover in 2021. Growing as a system to offer carmakers and dealers the ultimate in innovation and innovation...
Digital marketing
18 October 2021
3 Types of Google Ads Campaigns
Do you know Google Ads? If the answer is no, we explain it to you in this short article.
Digital marketing
13 October 2021
Social Connector
How to receive leads generated on Facebook directly by e-mail.
News
23 February 2021
Smilenet Top Website Platform Product Review 2021 AWA Awards
"The Smilenet Top Website Platform perfectly integrates with the dealer's DMS for the automated syndication of new and used stock...
News
18 December 2020
Smilenet on 'Focus Motori
The page in the Motori section of La Repubblica of 16.12.2020 dedicated to Smilenet: Its history, new technology platforms,...
News
15 December 2020
Today 'Il Sole 24 Ore' talks about us
Another year of growth for Smilenet (+25%), which consolidated its position in the market with the acquisition of important new customers and...
Training events
14 November 2019
Automotive Digital Manager: a profession to be invented
The owner of a major Italian car dealership had appointed its Senior Marketing Manager as Digital Manager and entrusted him with the design of the...
Training events
01 January 2019
The new metrics of online advertising in the automotive sector
Brian Pasch, founder of PCG Consulting and one of the most respected experts in digital automotive, has published a series of...
Training events
09 August 2017
For Generation Z (Millennials), the car is filled with pragmatism and loses some of its emotional components
Generation Z (so-called Millennials Generation which includes those born between 1995-2010) does not reject the physical shop but is...
Training events
03 March 2017
The digital revolution as told by the founder of marketing principles: Philip Kotler
Philip Kotler was the first to define the foundations of modern marketing by adapting theories and strategies according to the...
Training events
27 September 2016
AWA 2016: Smilenet Best EU Automotive Website
It was recently published in the book 'Automotive Website Awards 2016: Research Report & Buyers Guide' the review that motivated...
Training events
23 September 2016
Brian Pasch in Bologna announces the study of new KPIs for the automotive sector
The Digital Age of the Car is the name given to the event organised in collaboration with Smilenet, The Academy and PCG Consulting that took place...
Training events
04 July 2016
Privacy and Cookie Law. How to protect yourself from possible controls and sanctions
Your digital strategy complies with legal regulations and the guidelines of the Data Protection Authority...
News
05 April 2016
Smilenet awarded in the USA for the second year running
Smilenet was awarded in the US for creating the best website platform in Europe for the automotive sector. The...
News
27 October 2015
Google launches Customer Mach for advertisers, revolutionising communication
It is called Customer Match, Google's new product that allows advertisers to upload entire lists of customers to AdWords...
Training events
22 September 2015
Video clip of the Bologna event
75 dealers and managers from various car manufacturers accepted the invitation of The Academy, Smilenet and PCG to participate in the...
Digital marketing
29 June 2015
Re-marketing campaigns to re-establish new contacts with users
Remarketing is the best way to reach the most qualified audience that has shown an interest in your browsing...
News
19 January 2015
Google infographics
Google publishes for its specialised partners an infographic with some data, trends and research from the automotive sector in...
News
10 November 2014
Over 80% of potential car buyers inform themselves online
A study conducted by GE Capital Bank in 2013 found that on average 80 per cent of consumers search for information online before...
News
06 October 2014
Statistics: Italians and the web
Almost 39 million Italians are connected to the net. 51% in the age group between 35 and...
News
22 September 2014