Digital marketing
02 aprile 2024
Blog
Digital marketing
10 June 2022
SEO for car dealerships
Find out how to optimise your automotive site for search engines.
Training events
01 January 2019
The new metrics of online advertising in the automotive sector
Brian Pasch, founder of PCG Consulting and one of the most respected experts in digital automotive, has published a series of...
Training events
03 March 2017
The digital revolution as told by the founder of marketing principles: Philip Kotler
Philip Kotler was the first to define the foundations of modern marketing by adapting theories and strategies according to the...
News
05 April 2016
Smilenet awarded in the USA for the second year running
Smilenet was awarded in the US for creating the best website platform in Europe for the automotive sector. The...
News
27 October 2015
Google launches Customer Mach for advertisers, revolutionising communication
It is called Customer Match, Google's new product that allows advertisers to upload entire lists of customers to AdWords...
News
19 January 2015
Google infographics
Google publishes for its specialised partners an infographic with some data, trends and research from the automotive sector in...
News
10 November 2014
Over 80% of potential car buyers inform themselves online
A study conducted by GE Capital Bank in 2013 found that on average 80 per cent of consumers search for information online before...
News
06 October 2014