- 18 October 2021
- Digital marketing
Are you familiar with Google Ads?
GoogleAds is Google's advertising platform used to gain online visibility and reach potential customers. How? By creating different types of campaigns that allow you to reach the user at every stage of the purchase path.
Depending on the objective and the circuit in which they are activated, the 3 most common types of campaigns are:
Search Ads
Campaigns on the search network make it possible to create text ads visible at the top of the Google results page, before the organic results.
Sponsored ads are triggered by certain keywords that the user types in when performing a search on Google. Search campaigns thus reach active users, who are already searching for a product or service, and are used in the final stage of the purchase path to generate leads.
Display Ads
Display network campaigns allow the creation of illustrated ads that are published on Google partner websites or apps visited by potential customers.
Ads in this case are displayed based on the interests, topics, demographics, and keywords entered during campaign activation. Display campaigns target passive users, who are surfing the web; the user intrigued by the banner may click on it and land on the site of a particular product or service.
These campaigns are then used in the initial phase of the purchase path, to do branding activities and to give visibility to a product or service.
Video Ads
How many times have you heard that videos are the communication of the future? If you also believe this and have videos promoting your company and products, this is the ideal type of campaign for you! Google Ads allows you to create ads in video format that are shown before or during the viewing of a video on YouTube and Google's video partner sites and apps.
As with display campaigns, ads are shown to users based on interests, topics, demographics, and keywords entered during campaign activation. Video ads reach active potential customers on YouTube and are mainly used for branding activities and to give visibility to a certain product or service.
These are the main campaigns that can be activated on the Google Ads platform, but there are many others depending on the needs of each business. If you are curious about how to bring all this into your dealership in a concrete way, contact us! We will be happy to meet you and talk face to face (or screen to screen) 😊
