Automotive Inventory Ads

Most visitors to a website do not convert on the first visit, so in order not to let a potential customer slip through our fingers, we need to bring them back to our site, and even better if we can take them to exactly the vehicle page they had previously viewed.

How? Easy: with automotive invetory ads.

Automotive Inventory Ads are nothing more than dynamic Facebook ads.

This type of campaign allows retargeting of users through the use of dynamic carousels.

Dynamic in what sense?
Dynamic because an ad is not created individually for each vehicle but an ad template is set up that automatically takes images and product details from the data feed sent to it.

These campaigns have numerous advantages, some of which we have already mentioned, but we will now list them all:

• Listings are dynamic: as mentioned above, you do not have to manually create each individual listing for each stock vehicle.
• The data feed updates automatically: for example, if a vehicle is sold and therefore removed from your stock, it will also be removed from the feed and consequently also from the campaign. Conversely, if a vehicle is added to the stock you will also find it in the feed.
• You can create sets of vehicles to promote: by price range, by type, by brand, by model, by engine, etc.
• You can show users exactly the same vehicle they have seen on the site, and the platform's algorithm will automatically add other vehicles to the carousel that the user has not seen but which may be of interest to them.
• You can take advantage of the FB and IG algorithm to show the most successful ads.
• You can get more qualified leads, because you will show users vehicles they have seen before. In addition, being a 'return user' will be more likely to convert than a new user.

But what is required to activate them?

1. Have a data feed to send to Facebook with all information about the vehicle: brand, model, vehicle ID, image, destination link, price, discounted price (if any), engine, gearbox, etc.

The more information we have the better, because in this way we can create different sets of vehicles that we can then use as subjects for our campaigns.

2. Activating the Pixel on our site, along with some customised events specific to the automotive sectorwhich will track various actions on our site:
   • Search (when the user searches our stock)
   • View Content (when the user views a vehicle card)
   • Lead (when the user fills in a form)

Certainly, these are the two most technical steps, for which you can rely on us 😊

If you have never tried this type of ad and want to improve the performance of your campaigns, now is the time to start!

We are ready to help you!