Re-marketing campaigns to re-establish new contacts with users

Remarketing is the best way to reach the most qualified audience that has expressed interest in the website or used the company app while browsing. It is important to continue to highlight products and stimulate the customer to return to the website by sending them a message that, for example, summarizes a promotion or benefit about the product they were looking for.

But what is Remarketing concretely?

According to Google, "Remarketing allows ads to be shown to users who have visited website or connected to some application via mobile without making interactions. When users leave the website Remarketing helps re-establish contact by showing ads relevant to their search as they browse the web or do other Google searches. "

How does it work?

To simplify, a code is placed on the website and the browser is cookied. The next step is for these cookied browsers to turn into a list of users to whom Google (for example) can send display ads. These ads can be personalized for the purpose of showing users an offer of specific products or services as they browse the Internet.

Why should I use Remarketing?

The main reason why Remarketing should be used is to draw users back to the website they abandoned and had researched on particularly if they then also visited multiple competitor sites.
In the automotive industry, for example, it happens that the user browses the site, does a specific search for a product, promotion or service but then abandons it. With Remarketing techniques, say a couple of days later, you can send him an ad that refers to that specific search with an offer or promotion. All the more so if the user browses multiple websites to search for the same product or service, it is very likely that he will not remember the first dealership he visited. Sending him an ad with the dealership's name and a promotional offer can be the winning tool to effectively recreate the contact.