- 12 April 2022
- Digital marketing
1. Reach a wide audience:
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- 21 million Italians aged 25-54 use YouTube every month (basically 88% of the Italian population aged 25-54)*
- More than 9 million people watch YouTube on their TV screens in Italy
2. Engage more with Videos: 65% of users say they have bought after seeing an ad on YouTube**
3. Targeted targets: you can delineate your audience through targets based on topics, keywords and demographics***
4. Measure: Google Ads allows you to keep track of your users' activity.
5. Different goals: YouTube campaigns allow you to achieve your goals such as increasing website traffic, increasing video views, promoting your brand Awareness
- Google ADS account.
- A YouTube channel
- Link YouTube channel to Google ADS channel
If you are already a Smilenet ADV client, contact your contact person to find out if you already have all the necessary elements to activate YouTube campaigns for your dealership.
If not, write to us for a no-obligation Quote:
YouTube offers you a variety of formats to best meet your goals:
In-stream announcements that cannot be ignored:
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- Durata massima di 15 -20 secondi.
- They are played before, during or after other videos.
- Theuser cannot skip the announcement.
- The goal is to land the user on your site.
Ignorable in-stream announcements:
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- Nessuna durata massima (si consigliano video di meno di 3 minuti)
- They are played before, during and after the announcement.
- The user can skip the announcement after 5 seconds.
- The goal is to land the user on your site.
Ads in feeds:
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- The ad is displayed next to related videos, in search results, or on the YouTube home page for mobile devices.
- The goal is to increase video views on your channel by promoting video content in locations that facilitate discovery.
Bumper ads
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- Maximum duration 6 seconds.
- Theuser cannot skip the announcement.
- They are played before, during or after other videos.
- The goal is to increase the notoriety of your dealership.
Would you like to land your dealership on YouTube but don't know where to start?
- If you are already one of our ADV clients please contact your Google Ads Smilenet contact person.
- If you simply want more information:
