- September 20, 2022
- Digital marketing
If you're looking for a way to promote your dealership online while keeping an eye on costs and results, we recommend the world of META.
Specifically, Facebook offers different types of campaigns that can help you, from the awareness phase (letting as many people as possible know who you are and what you offer), to the lead generation phase.
Before activating a Facebook campaign, it is necessary to fully understand your goal:
- What are the needs of my dealership at this time?
- The user I am interested in is at what point in the funnel?
- Am I planning a launch or promoting a specific offer?
Meta offers several solutions for your goals. We can distinguish them into 3 broad categories depending on which part of the funnel we are interested in:
1. Notoriety
If your dealership wants to make itself known and if you want the user to recognize your dealership more easily than the competition: Notoriety campaigns are for you! In fact, thanks to them you can reach as many people as possible. Specifically, Meta offers two types of notoriety campaigns:
Brand Notoriety
In this case, the goal is to intercept those people who, according to the algorithm, will be most likely to remember your dealership. In what sense remember? and for how long? Well, Facebook's algorithm, after a long series of studies and calculations on the platform, is designed to identify those people who are likely to remember your advertisement up to two days later.
Coverage
Meta will make you reach the maximum number of people attainable with your budget.
2. Consideration
The goal here is to strengthen your online presence by engaging users. The ads should be constructed so that the user can interact with your page and posts. Specifically, we can identify two types:
Weather
The goal of these campaigns is to land targeted users on your site.
Interaction
Facebook helps you reach those people who might be more likely to interact with your content or page by leaving a message or a like.
3. Conversion
Facebook helps you reach users who are most likely to convert(fill out a form on Facebook or on the site). In this case, the goals are:
Lead generation
With Facebook forms you can receive leads directly by email or on your CMS from campaigns. Learn about the Smilenet product here that facilitates lead management and with the pixel you can track conversions made on your website.
Product sale shop
Being goods of a certain cost, it is not yet possible for the automotive industry to sell its products directly from Facebook.
However, there is an opportunity to build a dynamic shop that will help you showcase your automotive stock on your Facebook page.
Are you interested in generating more qualified leads? Have you ever heard of invetory ads? Click here for more information.
Would you also like to explore the world of Google Ads? Learn about the three types of campaigns that could help your dealership .