- 11 March 2022
- Digital marketing
Why Spotify?
In recent years, digital radio and music streaming services have become more and more a part of our lives, first and foremost Spotify, which has about 320 million monthly active users worldwide*, including 220 with the free version.
Audio accompanies us at different times of the day, even when we are not in front of a screen. Being present on Spotify therefore allows you to improve your dealership's digital presence and reach users potentially interested in your products in different contexts on a platform not yet manned by most of your competitors.
How does it work?
Ad Studio is Spotify's advertising platform that allows you to easily and flexibly activate your brand's campaigns. Depending on your goals and budget, you can create different ad formats including personalized experiences, audio ads, and video ads that are shown only when the app is in the foreground and the user is actively looking at the screen.
With its many targeting options, Spotify allows you to make a direct connection with individuals. Your dealership's target audience can be reached based on:
- Basic targeting options, such as demographic data, location (by geographic area, city, or ZIP code) devices, and connectivity
- Specific targeting options, i.e., by interests or contexts in real time, broadcasting the ad while the user is listening to a specific mood or genre of music
Do you want to try?
Incorporating Spotify into your marketing strategy in combination with other forms of adv, such as search engine and social, can help increase your dealership's awareness and enhance your message by reaching users in multiple contexts and times of day.
Interested in exploring Spotify Ads opportunities to get the word out about your dealership? Contact us to find the ideal solution for you together based on your goals.
*Source: Spotify First Party Data, total monthly active users (Free and Premium) as of September 30, 2021