Training events
15 novembre 2024
Training events
Training events
13 novembre 2024
Auto@Google Milano 2024
L'IA rivoluziona il settore automotive: i nuovi trend emersi da Auto@Google
Training events
15 settembre 2023
Google One Forum 2023
Smilenet vola a Dublino
Training events
14 November 2019
Automotive Digital Manager: a profession to be invented
The owner of a major Italian car dealership had appointed its Senior Marketing Manager as Digital Manager and entrusted him with the design of the...
Training events
01 January 2019
The new metrics of online advertising in the automotive sector
Brian Pasch, founder of PCG Consulting and one of the most respected experts in digital automotive, has published a series of...
Training events
09 August 2017
For Generation Z (Millennials), the car is filled with pragmatism and loses some of its emotional components
Generation Z (so-called Millennials Generation which includes those born between 1995-2010) does not reject the physical shop but is...
Training events
03 March 2017
The digital revolution as told by the founder of marketing principles: Philip Kotler
Philip Kotler was the first to define the foundations of modern marketing by adapting theories and strategies according to the...
Training events
27 September 2016
AWA 2016: Smilenet Best EU Automotive Website
It was recently published in the book 'Automotive Website Awards 2016: Research Report & Buyers Guide' the review that motivated...
Training events
23 September 2016
Brian Pasch in Bologna announces the study of new KPIs for the automotive sector
The Digital Age of the Car is the name given to the event organised in collaboration with Smilenet, The Academy and PCG Consulting that took place...
Training events
04 July 2016
Privacy and Cookie Law. How to protect yourself from possible controls and sanctions
Your digital strategy complies with legal regulations and the guidelines of the Data Protection Authority...
Training events
22 September 2015