Today 'Il Sole 24 Ore' talks about us

The auto industry is experiencing profound transformations in production technologies (hybrid and electric) and new demand trends toward shared forms of mobility (car-sharing, on-demand mobility). As a result, the traditional business model of selling cars is undergoing profound transformations. Today the consumer is looking for offers and proposals on the web and is increasingly attracted to online forms of sales with home delivery or solutions based on rental with reservation through the web. In this context, industry players need partners capable of producing specific and highly complex technological solutions. Smilenet, founded in 2003 and specializing in Automotive, is an example of how innovative digital solutions can be produced of such quality as to compete globally. Smilenet, winner of the Automotive Website Award for 6 consecutive years in the U.S., has prestigious international partnerships and more than 200 clients among dealers and automakers including Ford and Volkswagen. In March 2020, during the lockdown, Smilenet signed a major agreement also expanding into the motorcycle sector to build Triumph Motorcycle dealer websites. Steady growth that also recorded more than 25 percent revenue growth in 2020, despite the pandemic. Smilenet's success lies in the technological platforms, which concretely support sales, and in 'the approach to training and experimentation with the customer who becomes a partner in the development of the digital channel.