- 14 April 2022
- Smile Plug-in
The path to buying a car nowadays is increasingly moving in the digital sphere. In a society that is so connected, full of alternatives, and with customer expectations rising ever higher, time is indeed precious. It is therefore crucial to respond to every inquiry in a timely manner so as not to miss any opportunities, both at the dealership and on digital channels, first and foremost your online showroom-your website!
How to respond to requests directly from the site?
Installing a live chat now ! Less time-consuming than a call, faster than a form, this is a plug-in that allows you to interact in a direct, personalized way with a potential customer.
Why integrate a chat room?
Direct communication with the user
You can communicate in real time with your potential customer while he or she is on your website, or at any rate quickly, depending on the chat type and how your dealership is structured.
Speeding up time
Chat allows you to quickly resolve user concerns and quickly assess their level of interest so that you can then manage the lead accordingly.
User approach to conversion
You can run a full-fledged online showroom recommending cars for immediate delivery or promotions, helping the potential customer to take action (e.g., to make an appointment at the dealership).
Improve UX and customer service
In addition to enhancing the browsing experience on your site, chat is also a communication channel that allows you to give user assistance and enhance your customer service
But which Chat should I choose?
If you are interested in installing a chat on your automotive site, know that, depending on the organization of your dealership, you can choose from several options. You don't need to be an expert or hyper-structured salons to run a chat, you can check out the one that's right for you by filling out this short test!