DMS connectors
Import interfaces and publication flows
In order to promote new and used vehicle stock, it is necessary to publish the characteristics of the products on offer with the utmost precision, especially if you then decide to attach online booking forms with pre-payment formulas such as Paypal or Stripe to the vehicle cards. Make, model, colours, standard equipment, accessories, prices, optional extras, are all data present in company DMSs but not always easy to export.
Smilenet uses its many years of experience to guarantee professional forms of integration with the main business DMSs available on the market (Cross, Infinity, Concerto). Thanks to the collaboration with CDK and the special Partner Programme, the management of data flows on the Autoline and Windrakkar DMSs takes place with advanced read and write API solutions that guarantee maximum integration and real-time updates.
Accuracy and detail in the publication of stock is the winning weapon in launching an effective commercial policy for online sales. Hence the importance of connectors, which represent one of the innovative elements for the design of a web platform and the development of an effective commercial policy.
It is therefore essential to decide how many and which vehicles to display on the web shop window, also using scarcity techniques highlighting minimum availability of individual products. These processes are studied with the dealership with the aim of obtaining customisable solutions compatible with business planning requirements.